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Natural Confidence - The Lash Serum

The natural way to longer, thicker & healthier brows and lashes - made to last. ✨

Our plant-powered, peptide-rich lash serum is designed to support naturally longer, thicker and healthier lashes, without harsh stimulants, hormones or prostaglandins.

Why it’s different (and better):
• Strengthens and nourishes the natural lash cycle
• Powered by peptides to support fuller, healthier lashes
• Enriched with Vitamin B5 for hydration and shine
• Soothing oat straw & liquorice root extracts for sensitive eyes
• No prostaglandins. No hormones. No irritation.

🤍 Safe for everyone
This gentle formula is suitable for:
✔ Sensitive eyes
✔ Lash extensions
✔ Pregnancy & breastfeeding

Instead of forcing growth, this serum focuses on lash health first, meaning stronger lashes, improved retention, and beautiful results over time.

Give your lashes the care they truly deserve and experience the difference of a smarter, cleaner lash serum.

✨ Naturally stronger. Naturally healthier. Naturally confident.

Using peptide-based technology, the serum gently supports your body’s natural growth processes. Results are typically seen in 8–12 weeks*, with many noticing fuller, thicker lashes even sooner.

After consistent use, testers reported:
• visibly fuller lashes and brows
• longer, healthier lash growth

For Jan + Feb only - $70

Usually $110

For best results, daily (or twice daily) application is essential.


One simple step - naturally beautiful results that last.

Avena Sativa (Oat Straw Extract)

This extract is a great source of magnesium which stimulates blood flow hair follicles which promotes growth. It contains loads of different vitamins (B1, B2, D and E) all of which are essential in hair growth and health.

Dipotassium Glycyrrhizate (Liquorice Root Extract)

This extract contains potent antioxidants, anti-inflammatory, and antimicrobial effects. It also encourages the pores of the skin to open up, reducing redness and irritation resulting in hair growth

Myristoyl Pentapeptide

Improves the thickness and length of your brows and lashes quickly whilst keeping them healthy.

Panthenol (Vitamin B5)

Stimulates hair growth whilst it conditioners your brows and lashes

How to Use

Lashes: Apply at the eye-line of the lashes (where the lashes meet the eyelid).

Brows: Apply a generous amount and spread/stimulate brow hairs by rubbing from front of brows to ends. Repeat 1-3 times.

Note: Apply to a Clean Face

When to Use

Twice a day (AM & PM)

Note: If serum gets in eye immediately flush with water and if irritation persists, contact a health professional. Keep up this routine everyday for at least 6-12 weeks to see best results. If irritation occurs discontinue use immediately and consult your physician. Keep out of reach of children. For external use only. Use only as directed.

Ingredients: Water/Aqua, Glycerin, Propylene Glycol, Avena Sativa(oat straw extract), Myristoyl Pentapeptide (peptide), Panthenol (vitamin of B5), Magnesium Aluminum Silicate, Dipotassium Glycyrrhizate (liquorice root extract) , Phenoxyethanol, Allanton Premium, Solubilisant LRI, Nonapeptide-1 (peptide). Dipotassium Glycyrrhizate doesn’t exceed concentration of 0.2%. - 5ML